Welcome to 'Choose Authenticity with Andrea'
Start Here
Hi! I’m Andrea, your Soulful Challenger.
While 'leadership coach' has been my label since 2000, what you'll really get with me is something much deeper - your 'Soulful Challenger.' Think of me as that straight-talking friend who'll challenge you to challenge yourself, but always with warmth, heart, and honesty.
How It All Started
I had my wake-up call in the mid-90s as a new Mum, when my Gran shared a piece of wisdom that sent me on a serious soul-searching mission!
What started as my personal self-discovery led me to help others find their authentic selves too. I quickly realised the struggle I felt wasn't unique to me or to being a new Mum. It was a challenge faced by people from all walks of life.
In essence, we're all carrying similar worries, just behind different masks.
Since that day, I've been working with my intuition and energy to help people reconnect with their authentic selves, so they can feel like themselves again, but better.
What is Choose Authenticity with Andrea?
It’s a space for gentle nudges, soulful reflection, and honest conversations to help you feel like YOU again. A space to explore what it means to choose yourself, every day, and to show up as the ‘real you.’
It’s where my book, “She’ll Do It Her Way,” comes to life.
It’s where I’ll share the stories, lessons, wisdom and deeper questions to help you slow down, cut out the external noise, choose yourself, and remember who you already are.
Each week, I’ll share a soulful, reflective post, and occasional notes to gently nudge you to slow down, reflect, and reconnect with your own inner wisdom.
And for paid subscribers, there’s a monthly, live session where you can practice choosing the real you. Take intentional time out to slow down together. Reflect, reconnect and remember. Share what's really on your mind, and get genuine support from others who understand. Plus in-depth content and subscriber-only chats for support and challenge.
It’s also the space I've created for you to share your own reflections, insights, and hidden clues moments as you start doing things your way. It's where the book's wisdom continues to unfold through our collective experiences.
It’s a space for ‘Choosers.’
You’ll know if you’re a ‘Chooser’ if you’re willing to:
Slow down, go within, and choose yourself again and again.
Step away from the external noise, the 'shoulds,' the masks, playing small, and fitting in.
Let go of saying "I'm fine!" and trying to be the 'perfect' partner, friend, parent, leader and all the other hats you wear.
Put yourself at the heart of everything, and give yourself permission to prioritise who you are, not just what you do. So, you can feel like YOU again, but better.
Because the people in your life don't need the 'pretend you.' They need the 'real you.'
It’s a Conversation
It’s the only way it works.
I show up as the real me, and invite you to show up as the real you.
I share my insights, reflections, lessons, and invite you to share your Real-Time Reflections.
Because when you share your insights with others, your understanding deepens, your perspective grows, and your connections strengthen.
I truly believe wisdom grows when it’s shared. That’s why liking, commenting, restacking, asking and sharing is all part of this space.
You choose how involved you get.
Why Choose?
"It's either important, or it’s not. You choose."
That’s the best advice my Dad ever gave me. No fluff. No excuses. Just straight to the heart of everything.
And at the heart of everything is this: the most important choice you'll ever make is choosing yourself.
Not in the 'picture-perfect' #selfcare kind of way. But in the real, raw, even when it's uncomfortable kind of way.
That’s what The Choose Lifestyle is all about. Making conscious choices that put YOU back at the centre.
Because you can't drift into authenticity. You choose it. You live it. You lead from it. And it starts, every day, with you.
Why I’m Here (and Why You Might Be Too)
For the last 20+ years, I've been coaching, consulting, and facilitating across three continents. And what I’ve seen over and over again is people who've spent years as the 'go-to,' the one who always does the 'right' thing, until one day they look around and realise they've lost themselves while trying to meet everyone else's expectations and chasing external success.
But there is another way.
I don't believe in job titles, and labels. What matters most is who you are.
A Chooser.
So, whether you come to me as an executive, a clinician, a full-time Mum, or somewhere in between. It doesn't matter what title, or role you've picked up because I don't work with labels. What matters most is who you are beneath all of that.
So, let me ask you: Are you important enough to choose?
Take care for now
Andrea
Your Soulful Challenger
PS: Like you, I have many labels - business owner, coach, facilitator, writer, mum, wife. But at my core, I’m Andrea, a girl from Oldham who believes amazing things happen when we reconnect with our true selves. Who are YOU?
Very relevant intro.....i choose